The Impact of the Product Reputation on Purchase Intentions of Slimming Products Customers

نوع المستند : المقالة الأصلية

المؤلفون

Faculty of Commerce, Damietta University

10.21608/cfdj.2025.359956.2176

المستخلص

Drawing on signaling theory, this study aims to investigate the impact of slimming product reputation (PR) on developing purchase intentions (PIs). Convenience sampling was used to gather 400 electronic questionnaires to evaluate the measurement model and hypotheses with Smart-PLS 4.1.0.9. The results show that slimming product reputation has a significant impact on the dimensions of purchase intentions. Product reputation affected recommendation behavior, repurchase intention, and willingness to pay, respectively. Consequently, these results benefit managers and scholars alike. For academics, the study adds to the expanding body of research on product reputation. Furthermore, it is recommended that researchers investigate additional variables that either directly or indirectly influence PIs through mediating other variables. For managers, these results will help them when they are customizing their reputation tactics, and the results will lead them to focus their effort on building a good reputation for their products and being perceived as reliable and benevolent by customers.

الكلمات الرئيسية

المجلة العلمية للدراسات والبحوث المالية والتجارية
المجلد 6، العدد 2 - الرقم المسلسل للعدد 1
المجلد السادس؛ العدد الثاني؛ الجزء الأول؛ يوليو 2025
يوليو 2025
الصفحة 83-114

ملفات

شارك

إرسال الاستشهاد إلى

الإحصائيات