Investigating the Relationship between University Social Innovation and Sustainable Corporate Reputation "An Empirical Study on Customers of Private Universities in the Arab Republic of Egypt"

نوع المستند : المقالة الأصلية

المؤلف

Lecturer of Business Administration Delta Academy for Managerial and Accounting Information Systems

المستخلص

This study aims to examine the effect of university social innovation on sustainable corporate reputation for private universities in Egypt. A sample of 384 students was selected from a population that includes 54000 students of four private universities, with a response rate of the sample members was 70%. The SPSS statistical program was used to enter statistical data.
The results of the statistical analysis showed that there is a significant effect of university social innovation on sustainable corporate reputation. The process dimension was the dimension that had the most effect on the two dimensions of sustainable corporate reputation, followed by the content/product dimension and finally came after the empowerment dimension that had the least effect on the two dimensions of sustainable corporate reputation. Finally, the study showed that there were no significant differences in the perceptions of students of the study variables according to the differences of the demographic variables.

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