The Impact of Smart Shopping Applications on Impulsive Purchasing Behavior: The Mediating Role of Perceived Ease of Use applied on Online Egyptian Customers

نوع المستند : المقالة الأصلية

المؤلف

كلية ادارة الاعمال - جامعة حورس مصر

10.21608/cfdj.2025.402742.2325

المستخلص

The current research aims to study the impact of smart shopping applications (perceived usefulness, enjoyment, security/ privacy, personalization) on impulsive purchasing behavior through the mediating role of perceived ease of use applied on Online Egyptian customers. The research employs a quantitative approach to assess how these smart shopping applications influence impulsive purchasing behaviour. The data collection was carried out through online surveys targeting 312 online customers, aiming to gather their insights and experiences related to smart shopping applications under review. The results show that there is a positive effect of smart shopping applications (perceived usefulness, enjoyment, security/ privacy, personalization) on impulsive purchasing behavior and perceived ease of use. Also, the results show that there is positive effect of smart shopping applications (on impulsive purchasing behavior through the mediating role of perceived ease of use applied on Online Egyptian customers.

الكلمات الرئيسية

المجلة العلمية للدراسات والبحوث المالية والتجارية
المجلد 7، العدد 1 - الرقم المسلسل للعدد 1
المجلد السابع؛ العدد الأول؛ الجزء الأول؛ يناير 2026
يناير 2026
الصفحة 191-232

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