The Impact of Content Personalization on Students' Perception of AI in emerging context: A study based in Egypt

نوع المستند : المقالة الأصلية

المؤلفون

الاكاديميه العربيه للعلوم والتكنولوجيا و النقل البحري كليه الاداره قسم التسويق و الاعمال الدوليه

10.21608/cfdj.2025.404443.2330

المستخلص

These results have implications for AI-based learning systems, suggesting the importance of balanced personalization to avoid potential biases and perception distortions. Findings indicate that personalized content significantly influences students’ perception through increased exposure, attention, and interpretation. Regression and correlation analyses were conducted after confirming the validity and reliability of the utilized scales. A descriptive cross-sectional design was employed, and data were collected using structured questionnaires distributed to students at the Arab Academy for Science and Technology.
The objective is to examine how personalized messages affect users’ exposure, attention, and interpretation—key elements in shaping perception. This study investigates the impact of personalized AI-generated content on university students' perception of artificial intelligence (AI) in an educational context.

الكلمات الرئيسية

المجلة العلمية للدراسات والبحوث المالية والتجارية
المجلد 7، العدد 1 - الرقم المسلسل للعدد 1
المجلد السابع؛ العدد الأول؛ الجزء الأول؛ يناير 2026
يناير 2026
الصفحة 131-157

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