Sustainable Banking: Evaluation of Egyptian Business Models

The awareness of sustainable development goals (SDGs) by banks’ customers aims at sensitizing them towards the role they can effectively play in the accomplishment of the SDGs developed by the United Nations. Without a comprehensive and broad level awareness about the actual SDGs and their role-playing towards these by their customers, the banks will have difficulty pursuing these SDGs. The present study unveils that customers’ understanding of SDGs significantly affect their level of involvement towards bank SDGs obtained in Egyptian industry. The current research study is carried out in Egypt and a descriptive study design is applied in two main banks: Misr Bank and Commercial International Bank (CIB). The findings are helpful for both policy and strategic interventions in order to make banking sector sustainable, particularly for the lower financial inclusive countries. The results suggest that more priority needs to be given for the formulation of policies that will help mitigate the tensity in economic downturn periods. This research aims to evaluate the sustainability of the implemented banking strategies in one of the leading economies in the African Continent, Egypt. We identified the key aspects that can evaluate the sustainability of bank: financial health, Corporate Social Responsibilities, and sustainable financing and profit generation methods. Therefore, the financial statements of the largest public & private banks are analyzed in Egypt, to evaluate the financial health of the bank.