Social Franchising as Vehicle to Economic Prosperity in Saudi Arabia

نوع المستند : المقالة الأصلية

المؤلف

كلية الاعمال ، جامعة الباحة

المستخلص

This study focuses on analyzing the economic effect of social franchising on Saudi Arabia and the ability of the approach to diversify and promote enterprising by Vision 2030. The paper compares the ability of social franchising models to assist social business ventures and entrepreneurs in developing sustainable businesses and promoting employment opportunities and regional growth. Quantitative in methodology, the research asks relevant questions on structures like revenue growth, the generation of revenues, financial soundness, and GDP contributions in structured questionnaires. This suggests smaller effect sizes only for growth and scalability; however, favorable influences are demonstrated by close communication between franchisor/franchisee and government support. The research calls for advancing digital capabilities and applying strategic frameworks to improve social franchising performance. However, the findings of this research can enrich one’s understanding of how social franchising may help to narrow the regional divide and advance sustainable economic development in Saudi Arabia, furthering future research to reconsider systemic variables and longitudinal approaches for a better understanding of the problem.

الكلمات الرئيسية

المجلة العلمية للدراسات والبحوث المالية والتجارية
المجلد 6، العدد 1 - الرقم المسلسل للعدد 1
المجلد السادس؛ العدد الأول؛ الجزء الأول؛ يناير 2025
يناير 2025
الصفحة 1181-1227

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