Green Wave: Navigating the future of Consumers Picks Multigroup Analysis

نوع المستند : المقالة الأصلية

المؤلف

كلية الاعمال جامعة بيشة

المستخلص

This study analytically evaluates the factors that affect consumers' green consumption objectives The world's natural environment is being polluted by rising commercial activity and output, as evidenced for example, by harm to people, animals, and crops. Human wants are limitless in our planet, . Through an inclusive literature review, the impacting factors of users' green purchase intention are hypothesized into three categories: cognitive factors, user physiognomies, and societal factors. The literature and hypothesis results revealed that climate change comprehension, green perceived value, marketing attitude, and green trust have a significant positive influence on green purchase intention. Perceived market activities control observed consumer efficacy, and subjective norm also has a positive influence on green purchase intention. Collective trends have a higher positive effect on green purchase intention. Green observed risk has a substantial negative effect on green purchase practices. The study also offers evidence of enterprises engaged in green product diffusion for environmental protection.
Keywords: Green product, Purchase intention, Marketing attitude, Collective trends

الكلمات الرئيسية

المجلة العلمية للدراسات والبحوث المالية والتجارية
المجلد 5، العدد 2 - الرقم المسلسل للعدد 1
المجلد الخامس؛ العد الثاني؛ الجزء الأول؛ يوليو 2024
يوليو 2024
الصفحة 1379-1412

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