The impact of using closed- loop supply chain on raising Egyptian customers' sustainable consumerism: Testing the mediating role of customer value in FMCG industry

Purpose – The main purpose of the article is to clarify the impact of Closed-loop Supply Chain (CLSC) on raising Egyptian customers' sustainable consumerism (Care for environmental well- being, Care for the future generations and Quality of life) by studying the mediation effect of customer value by providing an explanation of the definition, description, advantages and disadvantages, significance, examples from literature, and possible research, one can acknowledge its role as a catalyst for promoting sustainable consumerism in the FMCG market in Egypt.
Design/methodology/approach – A survey was conducted with a structured questionnaire for a sample of 500 Egyptian consumer. The conceptual model was analysed using structural equation modelling (SEM) in this study. structured equation modelling.

Findings – Results revealed that CLSC has no significant direct effect on Sustainable consumerism (Care for environmental well- being, Care for the future generations and Quality of life). Also, all sub-hypotheses concerning this hypothesis were rejected except that CLSC has positive and significant effects on Care for environmental well- being. On the other hand, statistical results show significantly positive effects of Customer value on Sustainable consumerism. Additionally, Customer value has significant effect on the dimensions of Sustainable consumerism; as for Care for environmental well- being, Care for the future generations, and Quality of life. Similarly, there is positive and significant effects of CLSC on Customer value. Finally, customer value positively and significantly mediates between the relationship of CLSC, and sustainable consumerism.