The Impact of Big Data Predictive Analytics on Firm Performance: The Role of Cloud ERP and Business Intelligence Integration

نوع المستند : المقالة الأصلية

المؤلف

Business Information System Department, Faculty of Management Technology and Information Systems, Port Said University

المستخلص

The purpose of this study was to investigate the relationship between Big Data Predictive Analytics (BDPA) dynamic capability and integration of cloud Enterprise Resource Planning (ERP) and Business Intelligence (BI) based on Technology-Organization-Environment (TOE) framework, and their impact on performance for Egyptian industrial organizations. The Survey was developed using constructs from previous studies that related to study variables, and it was then modified to fit needs of the study. A questionnaire list was utilized as the data collection instrument for a survey of 200 companies from various Egyptian industrial sectors, where the research hypothesis test was based on the method of structural equation modeling based on the partial least squares method based on variance to analyze data through "Smart-PLS" program, as this method is the most suitable for the characteristics of this research due to considerations of sample size and nature of data. The results indicated that a positive relationship between BDPA and the integration of BI and cloud ERP, as well as improving the Cloud ERP and BI integration have a moderate effect on both financial performance and operational performance in the Egyptian environment.

الكلمات الرئيسية

المجلة العلمية للدراسات والبحوث المالية والتجارية
المجلد 5، العدد 1 - الرقم المسلسل للعدد 1
المجلد 5؛ العدد 1؛ الجزء الأول
يناير 2024
الصفحة 917-947

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