The mediating role of electronic Word of Mouth (E-WOM) in testing the effect of celebrities on the consumer’s decision to Brand Switching: An applied study on YouTube app users in Mansoura city

المجلد 4، العدد 2، يوليو 2023، الصفحة 771-826

Amira Ibrahim Abdelrahman؛ Ahmed Yousef Abdel Salam Bahrez؛ Alaa Abd Elkader Mohamed Elnazer

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